Building Trust With Email Marketing: Tips and Strategies
Email is one of the oldest ways of communicating online, but it is also really good for digital marketing.
Even though there are newer, more modern methods to reach people like social media, email with over 4.5billion users tops them all. Plus, research has shown that for every dollar spent in email marketing, you get $36 back, so this makes it a very good tool for marketers.
What Is Email Marketing?
Email marketing is when you send targeted messages to people through email, it is a very useful marketing method that allows businesses to talk directly to their customers and potential customers, build a strong relationship with them and sell their products and services.
Email marketing means different things to different people, for e-commerce businesses, email marketing helps you sell your products and helps you maintain your existing customers, while for bloggers and publishers, email marketing serves as a way for them to drive traffic to their websites, which adds more revenue.
Fundamentals Of Email Marketing
Before we go into strategies that you'll use in leveraging email marketing, you would need to know the fundamentals. These are some tips that I think would help you in your email marketing effort.
Try as much as possible to stay human- The world of email marketing is very competitive, but you can stand out by talking to your customers personally, try showing them the friendly side of your brand.
Use interesting catchy titles – Make sure your email subject lines are catchy. Having interesting titles is important for getting people to open your emails.
Keep your emails short and precise- Always ensure that your emails are short and straight to the point. If you have a lot to say you can drop a link directing them to a blog post for more details.
Remember to include CTAs- In email marketing, it is smart to have clear “Call to Action” buttons, it is advisable to have them around the beginning of the email and another at the end.
Always deliver on your promises- If in your email you promised something special or great, ensure that you deliver on it because that's what would keep customers coming back and would also attract more customers.
How To Start Email Marketing
• Have clearly defined goals
• Get to know your audience
• Build your email list
• Monitor your campaign data
• Choose a strategy
• Write short useful messages
Have Clearly Defined Goals
Email can help you achieve a variety of business goals, including:
- Drive sales
- Boost brand awareness
- Generate and nurture leads
- Keep customers engaged
To execute an effective email marketing campaign, you have to know the reason why you are taking on the campaign and try as much as possible to stick with it.
Get To Know Your Audience
To start, you’ll need to understand your audience, you can do this by conducting researches, creating pools about your targeted audience, their interests, needs, preferences and habits. This would help you know the kind of content they would appreciate.
By doing this, you'll know the reason they picked your product and what drove them to do so.
Build Your Email List
Whether you have an email list as small as 20 or as big as a thousand, having a strategy to get more is helpful. However, it's important to remove inactive subscribers from time to time. To grow your list, a common method is to give away something valuable for free, this free stuff is known as a lead magnet.
Monitor Your Campaign Data
To see if your campaign is doing well, you have to look at the data. You should keep an eye on three important numbers: the open rate (how many people open your email), the click through rate (how many people click links in your email), and the number of people who unsubscribe. By looking at these numbers, you can tell if your email strategy is working or if it needs some adjustments .The only way to know if your campaign is successful is to keep track of the data.
Choose Your Marketing Strategy
You should choose your marketing strategy by considering the reason why you're engaging in the campaign in the first place, consider your goals . The type of emails you send should align with these your goals. For instance, if you want to boost conversion rates, you could consider sending offer/discount emails, upsell emails, and new product announcements, but if what you want is to enhance engagement, you should focus more on newsletters, informative content, welcome emails, and re-engagement emails.
Write Short Useful Messages
To make the most of your email marketing, optimize your emails. Most effective marketing emails are usually around 120 to 150 words. To grab your audience's attention in this short space, use engaging and catchy words, and send emails with real value to your customers. You can use the results gotten from your research on potential customers to fine-tune your emails. Personalized subject lines or body copy can be the deciding factor in whether someone opens your email to take action or deletes it.
Best Email Marketing Strategies
To do well in email marketing, you need to create strategic campaigns which would help you succeed. Here are some of the best strategies I think you can employ.
Use the Right Email List-Building Strategies
The success of your email marketing campaigns depends on the quality of your email list. To build a list, you must use list-building strategies designed to attract your target audience. An Example of good list-building strategy is providing a lead magnet, basically a lead magnet is a free resource that attracts people into subscribing to your email list. Examples include things like checklists, printables, exclusive reports, or special content that's only available to subscribers.
Keep Your List Updated
As often as possible, you should endeavor to remove inactive subscribers from your email list, this helps build your sender reputation.
Keep Your List functional
As much as possible keep your email list functional and lively, Sending regular emails to your list keeps your subscribers engaged . But Infrequent emails might cause subscribers to forget about you, which can lead to low conversion rates
Focus On One goal
When creating email campaigns, I know some of us would want to give as many information as possible in one email so as to attract more customers, but in email marketing it is most advisable to concentrate on a single goal. Attempting to achieve multiple objectives in one email doesn't work well in email marketing. It can confuse your audience and lead to lower conversion rates.
Advantages and Disadvantages of Email Marketing
Just like any other marketing channel, email marketing has pros and cons.
ADVANTAGES
Personalization: Email marketing allows you to fashion your content according to your target customer, which can significantly increase the number of individuals that actually click on your emails and read them.
Provides direct access to your customers: Email provides a direct way to connect with your audience on their terms and since many people check their email multiple times a day, your message has a better chance of being seen.
Email provides more control: Email marketing offers more control because you own the relationships you build with your subscribers. Unlike other marketing platforms where you don't own the space, if those platforms were to update their algorithm your reach could be reduced and your efforts lost.
DISADVANTAGES
An email list is required: To make email marketing work, you need to have an email list. And building a quality email list can be a challenge sometimes and requires time and effort.
Email marketing requires consent: Email marketing relies on consent; you can't just push your stuff into people's inboxes. It requires their permission to receive your messages.
Email marketing is competitive: Email marketing is highly competitive because it is effective many businesses want to use it to reach their audience.
There are lots of rules: Navigating email marketing can be sometimes challenging due to the many rules and regulations. It's essential to follow these rules to avoid having your emails being marked as spam.
Conclusion
If you've been neglecting email marketing or using a passive approach, it's time to step up your game. Email marketing can yield significant returns for those who learn to do it effectively, and it doesn't have to be overly complex.
Always keep in mind that you're a guest in your subscribers' inboxes, just a click away from losing their interest. Be respectful, and offer real value. Furthermore, ensure you fulfill the promises you make. Provide the content or benefits you've promised.
If you need an expert to help you with your email marketing campaigns, you can contact MediaFuse
